When I first started working with these guys in the summer of 2016, the idea of running a successful design business was a distant dream of mine. I was only JUST getting my toes wet in Waco and T.B.R.E. (formerly known as Lucra Real Estate) decided to take a chance on me. Since then, we have collaborated together on many projects and my portfolio has grown and matured beyond my expectations.

When they asked me to create the custom branding identification for their new company, I was honored. I understood the value of this opportunity and knew it was time to put my best foot forward!

During our initial consult, I met with T.B.R.E’s  Marketing Manager, Jonathan Garza. He specified that the company was passionate about creating an identity that appealed to a high end market but that was also relatable to good ole Waco, which is still a small town.

Nothing like a challenge, am I right? 

After our conversation, I had a very specific vision for their brand, but I needed to spend some time sketching out ideas (even if they were wrong) to make sure it was right.

Several weeks later, I presented 3 logo concepts and kept fingers crossed that they would choose my favorite…Sure enough, THEY DID! It’s been really freaking cool seeing my vision go from a small sketch to a full blown brand identity and below I am proud to share some pages from the custom branding guide I created for Turner Behringer Real Estate.

I cannot express ENOUGH just how much the opportunity to brand this company meant to me. And, if you like this brand identity, you will definitely like the guys behind it. Be sure to check out their work online at their new website www.tbretexas.com or through their Facebook & Instagram pages.